Is property styling a good investment?


Once you have made the decision to sell your home the next question is naturally – how can I get the best possible price and is property styling a good investment? It goes without saying that a good agent will play a huge part in getting you the best result, but did you know that effective home styling or “home staging” can also play a significant role?

So why hire a Property Stylist?

It has been proven that Property Styling can increase your sale price by as much as 10%. So, for a property with the average value of $1M, that is a possible additional $100,000!! An investment of between $3,000 to $7,000, returning $100,000 is a smart one, don’t you think?

When a Property Stylist visits your home its being viewed through new eyes. You have sentimental pieces around your home that make it exactly that. YOUR HOME! But you want someone to walk in and feel like it could be THEIR HOME.

The key goal is to evoke an emotional response from the buyer. You want them to fall in love with your home. You want them to see themselves sitting in that armchair in the sun by the window reading a book, or out on the back patio entertaining guests.

Property Styling is extremely important for your photographic imagery in your marketing as well. This is the first time a potential buyer will see your home and decide if it’s one they want to inspect.

Recently, a client said that when she was home hunting she found a home she fell in love with and had to have!  It had been fully styled by a local property stylist and all she could see was the gorgeous pieces of modern furniture and the artworks she loved.

At Bonaccorde we understand that selling your home can be stressful.  Hiring a professional to handle the presentation side of the sale will reduce pressure, so you can concentrate on the other things you may need to do like repairs or gardening.

Remember when Property Stylists are presenting your home they are styling it to appeal to the widest possible audience. You may love your style, but it may not appeal to everyone. They tailor the furniture and accessories to a style which will appeal to your target market; whether that be downsizers, young families, couples and others. They will go through each room considering its pros and cons and advise the best way to present it for market. As well as providing partial and full property styling options, they can also offer advice around de-cluttering and de-personalising if needed.

When you sell with Bonaccorde you have access to our Property Marketing Specialist who will tailor a unique approach for your property. Along with our recommendations, we have list of preferred Property Stylists who provide a free consultation and guide as to what you can expect, as well as the associated costs. We have numerous case studies we can discuss with you, that demonstrate the outstanding results achieved by our team with a comprehensive approach to property presentation. Our team is here to help, so call us to chat 5974 8900.

Bonaccorde Preparing your property Styling
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Is property styling a good investment?