When you make the decision to sell your property it’s crucial you select the right agent to handle this important transaction. But how do you make this important choice? What’s important to you in appointing an agent? Real Estate like many industries is highly competitive and like many industries there are quality professionals who do an incredible job for their fee and those who don’t.
It can be difficult to compare and contrast between agents who can seem as though they offer the same or a similar service, however there are many factors to consider when selecting the right agent.
Speaking to friends and those in your network who have recently used a real estate agent recently is a good place to start. Do your research and review the ratings for agents on-line such as ratemyagent.com.au (Australia’s largest Real Estate Agent rating service). Ask to speak to past clients directly to get a first-hand opinion on what they were like to deal with.
You’ll want to feel comfortable that they have a proven track record in your district, you’ll want to assess the quality of the marketing that they do and specifically how they would recommend promoting your property to the market. Property styling is becoming more prevalent, does the agent recommend you use a stylist and do they have their own internal resources to be able to give you the right recommendations on how best to present your property to the market? You want to feel confident that they are going to create high visibility on your property to generate quality enquiries into quality inspections. Put yourself in the shoes of a buyer for a moment and think about what you would do if you were looking to buy and do some research on how the agent you’re considering is currently promoting similar properties.
When you meet with an agent ask them their strategies on buyer attraction and discuss their knowledge of buyer behaviours. What forms of marketing would they recommend specific to your property – is the promotion going to attract enquiries for your home or does it feel more like a branding exercise for themselves… are they across all forms of social media and probably most importantly do they share the same core values as a business as your own.
When you meet with Bonaccorde our property consultant will learn about your property and identify your needs. It’s important to know that our values which form the core of what we do include Integrity, Achievement, Courage, Premium Service and ONE Team. Below is a guide as to what you can expect will be covered off in the first meeting with a Bonaccorde Property Consultant:
Current market update
Discussion about the features of your property
Timing of your sale
Methods of sale
Preparing your property for sale
Costs associated with your sale
From there we tailor a campaign specific to your property and follow up to further discuss how we would recommend taking your property to market. If required, we introduce our Property Marketing/Stylist Specialist to you, to offer advice on the best way to present your home for sale.
We understand that selling your property can be an emotionally and challenging time, so in order to prepare you for what to expect during the sale, we meet with you for a Pre-Campaign meeting to overview what to expect. In this meeting we cover off the following:-
A Campaign calendar
Photography – preparing the property
How we introduce your property to our team
Keys and alarm details (coded and kept in a locked cabinet)
Price – how to handle enquiries from friends and the public
The set up for each Open for Inspection and what we recommend
Communication throughout the campaign
Early offers, Finance, Building and Pest inspections
With a strong team of dedicated professionals focused to providing premium service and achieving superior results, we are confident to be able to achieve the outcome you expect and deserve. Contact our team to chat more 5974 8900.